That great Getsch sound.
From the birth of rock ‘n’ roll and rockabilly in the 1950s to the British Invasion of the 1960s; from punk and new wave and the rockabilly revival in the 1970s and ’80s to the alt-indie and roots-Americana movements of the 1990s to today, Gretsch guitars have provided a highly distinctive musical identity for musicians everywhere who prefer to stand out by wielding instruments of superior style, sound, construction and heritage. They’re perennially revered as instruments of magnificent quality, with a heavy dose of indisputable cool.
For more than 100 years Gretsch has developed what came to be known as "That Great Gretsch Sound," but it all began with a young German immigrant in Brooklyn.
By 1916, Gretsch had become one of America's leading importers and manufacturers of musical instruments. In the 50s, they became the first to use custom color finishes, and offer a wide variety of space age gizmos and gimmickry, which positioned them for success in that era. Celebrity endorsers like Chet Atkins, Eddie Cochran, Duane Eddy, and George Harrison didn’t hurt either.
In late 2002 a deal was struck for Fender Musical Instruments Corp. to handle Gretsch manufacturing and distribution. The grand dad of American guitar companies, Gretsch® is as vibrant today as it was when it was founded in 1883.