Stop dreaming, start playing!
Squier is the launching pad for beginners, pointing intermediate and advancing guitarists toward their ultimate goal-owning a Fender! With those goals and others in mind, Squier will continue to offer products with features and prices that deliver truly excellent value, from beginners to hobbyists to working musicians alike.
The art of crafting soul.
Fender acquired U.S. guitar string manufacturer the V.C. Squier Company in 1965 and by 1982 the Squier name had resurfaced as a low-cost “value brand” alternative.
At the time, many other established brands offered affordable copies of classic Fender models including the Stratocaster®, Telecaster®, Precision Bass® and Jazz Bass® guitars. When Squier versions of these instruments appeared, demand for them as the “official” cost-conscious alternatives was immediate, and a brand name was reborn.
While Squier has produced its share of innovative designs over the past 2 decades, its main focus and most successful approach has always been to be the “value brand” alternative to its big brother, Fender.